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This section will feature photo examples of high street retailers and corporate brands using English the wrong way. When the poor old greengrocer make errors, some are quick to judge. Yet when large retailers make mistakes or use odd language, only a minority of voices ever point it out.
The difficulty for the man in the street is that if he reads a poster selling cheap CD's (sic) he is likely to assume that it is correct because it's in print. The sad reality is that despite the large marketing budgets of large corporations, obvious mistakes will often creep in because different teams of people are relying on the other teams to know if something is wrong. Designers will know how to design but they may not know the first thing about correct hyphenation or punctuation.
The hope is that by highlighting some of the most common errors here on this page, common mistakes can be used as examples of what not to do, as well as perhaps name and shame high street retailers into getting it right. I am sure that many copy off each other, which means that errors such as CD's continue to occur. Why not learn from others' mistakes? By pointing them out, the media-watch section will also explain to you how the mistakes can be fixed. Stay tuned for more examples.
Media Watch 2009 – Part 2 |
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